Mockmeat is a mock band, developed with collaborator and printmaker Clancy Flick. Considering concepts of modernity, shameless self-promotion, self mockery and the power of marketing, Mockmeat attempts to realise some of the tools necessary for marketing an independent product in a competitive/creative industry.Mockmeats asks who are we selling to? What are we selling and what are the repercussions and responsibilities on that? Mockmeat like 90% of the products on today’s markets quality is questionable. Mockmeat does however possess the willingness to create something controversial, to push boundaries a little and to move forward believing that yes we can and we will make a song, a video and a slather of shameless self-promotionial products via useless ephemera, print paraphernalia, a music video and dubious recorded audio material to infiltrate and subvert the already saturated media and merchandising empire. Also called a meat substitute, mock meat, faux meat or imitation meat, approximates certain aesthetic qualities not authentic or real, but without the intention to deceive.Some useful synonyms includeimitation, artificial, man-made, manufactured, simulated, fake, false, faux, reproduction. Using digital documentation and editing programs to produce a 3 minute song and synchronised video. The video is presented as part of a mock single release. Mockmeat has been a satirical and fun way to practise editing skills for a fast turnaround, while also experimenting with the implementation of some marketing techniques. Digital movie-making is a significant part of my creative output and is also a collaborative process, containing multiple roles creatively as well as an essential understanding of the required technologies.
The mysterious and illuminating Clancie Flick is a printmaker from the Northern Rivers NSW whos main printing process is screenprinting.
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